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Jennifer
Nielsen
She/her/hers
About
Jennifer Nielsen, PCC, CPCC, MBA, is the founder of Nielsen Executive Coaching LLC and The Evolving Leader™ Collective. She is a certified leadership and executive coach who helps executives, emerging leaders, and multicultural professionals strengthen their confidence, visibility, influence, and ability to navigate workplace dynamics without changing who they are.
Jennifer brings more than 18 years of experience in management consulting, leadership development, facilitation, training, and coaching. Before becoming a professional coach, she was a senior leader at Deloitte LLP, where she led diverse teams in delivering complex solutions and advised senior executives across federal government and public sector organizations.
As a first generation Asian American, wife, working mother, and former corporate leader, Jennifer understands how cultural expectations can shape career choices, leadership behaviors, and relationships with authority. Her work is especially relevant for Asian American and first generation leaders who work hard and deliver results but may still feel overlooked, uncertain about workplace politics, or hesitant to advocate for their contributions and career aspirations.
Through executive coaching, leadership development programs, group coaching, assessments, workshops, and speaking engagements, Jennifer helps leaders:
- Navigate workplace culture and organizational dynamics.
- Strengthen leadership confidence and executive presence.
- Build meaningful relationships, allies, and sponsors.
- Communicate authentically and expand their influence.
- Manage energy, establish boundaries, and create sustainable success.
Jennifer has coached more than 500 professionals across organizational levels and has supported leaders in consulting, consumer products, financial services, government, hospitality, life sciences, retail, and technology. Her coaching style is warm, exploratory, empowering, and action oriented. She creates space for leaders to think differently, understand what they can influence, and turn insight into meaningful action.
Jennifer also believes deeply in giving back. She has provided pro bono coaching to nonprofit leaders and MBA students and has served as an adviser, board member, and community leader for organizations focused on belonging, inclusion, education, service, and leadership development.
Jennifer lives in Orange County, California, with her husband and two sons. She enjoys traveling with her family and learning about different cultures, traditions, and foods.
Why AWCC?
Community building, learning and sharing with other coaches, support system that is by culturally relevant super women.

Facts About Me:
Certifications
Certified Everything DiSC® Coach, Certified LEAD Inclusively DEI Coach, Certified Professional Co-Active Coach (CPCC)
Expertise
Management, Executive, Leadership, Networking, Professional Development, Work/Life Balance
Coaching since...
2018
Ethnicity
Chinese Vietnamese
City
Orange County
State
California
Country
United States
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